The world’s most expensive champagne, Chateau Avenue Foch 2017, recently sold for $2.5 million


NFT’s limited edition 1 of 1 champagne ‘Magnum 2.5’ has just become the world’s most expensive champagne. Purchased on OpenSea as an NFT for 2500 ETH, which is equivalent to $2.5 million USD.

The magnum of Chateau Avenue Foch 2017 was sold with an NFT that grants the holder digital art and intellectual property rights to an image of a now-famous Bored Ape Mutant, as well as the other collectible cartoon figures featured on the bottle.

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Champagne Avenue Foch was created in a collaboration between British entrepreneur Shammi Shinh and Sneaky Vampire Syndicate, and what makes it the most expensive, aside from its taste and production, is its bottle.
Champagne Avenue Foch is made from 100 percent Premier Cru grapes on a family-owned estate. The bottle features artwork by Sneaky Vampire Syndicate and Shammi’s signature sparkles with diamond-cut Swarovski stones.

Its purchasers are Italian brothers Giovanni and Piero Buono. The couple is an investor in the crypto market, as well as the fashion and technology industries.

Champagne Avenue Foch Specifications

100% Premier Cru

Magnum 1.5l

60% Pinot Noir, 20% Meunier, and 20% Chardonnay

Dosage: 4 g/liter

Year of harvest: 2017

1 of 1 limited edition

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Shammi Shinh told Business Insider that he hopes the sale raises awareness of NFTs and helps people understand them.

“NFTs are the new diamonds.” This one-of-a-kind bottle features artwork from NFT collections worth over a billion dollars. Encrusted with diamond-cut Swarovski crystals and pure pewter embedded in the design, I wanted to create something timeless for the modern investor, nothing less than a masterpiece.

“Because it is sold as an NFT, I expect it to be traded a few times in the marketplace before the physical bottle reaches the right individual who will HODL” (Hold On For Dear Life). The buyer will need to burn the NFT in order to receive the physical champagne bottle. “The champagne itself is a work of art of unrivalled quality,” he said.

The champagne broke the previous record set in 2013 by Taste of Diamonds, which sold for $2.07 million. Taste of Diamonds is a creamy-textured blend of Grand Cru Chardonnay, Pinot Noir, and Pinot Meunier. While the taste was excellent, it was not enough to justify the high price of the champagne.

What set it apart was its Superman-style logo handcrafted from 18-carat solid gold, but also prominently set at its centre is a single, flawless deep-cut white diamond weighing 19 carats, which replaces the Swarovski crystal that normally sits there.

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